The IAT has also attracted its share of critics. 6), it's been used in about 300 published studies and cited in 800 articles. In the 10 years since University of Washington social psychologist Anthony Greenwald, PhD, first described the IAT in the Journal of Personality and Social Psychology (Vol. At its core, the IAT assesses how closely people's brains link concepts, which can be as benign as "flowers and pretty" and "insects and yucky," but can include items such as "blacks and bad" and "women and passive." Many social psychologists believe that these cognitive associations lead to "implicit bias," which may influence subtle forms of discrimination.Īlthough social psychologists have developed many measures for studying implicit bias, the IAT is by far the most popular. The excitement stems from the kinds of associations researchers have used the test to measure. In fact, the IAT has been written about in newspapers, featured on radio and television and garnered more than 5 million visits to its official Web site ( ) by people who want to take the test. ![]() ![]() ![]() The Implicit Association Test (IAT) is one of those rare research tools that has transcended the lab to catch the attention of not just the social psychologists, who use it in increasing numbers, but also a large swath of the general public.
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